I don't think they'll be so stupid as to name another doomsday "date" either.
Years ago information moved slower and a good clean-up campaign could usually outpace the scandal at hand.
Now with mass media and the Internet they couldn’t possibly do damage control fast enough to save themselves; it would be like trying to put a raging wild fire with a thimble of water.
So saying soon and imminent is safer because then they’re neither right nor wrong.